Figure 4
The top of the framework shows a text box labeled “Renewable energy industry”, and from “Renewable energy industry” a square arrow points downward to a table with 6 columns. The columns are labeled from left to right as follows: Column 1: “Value-adding practices (Supply side)”, Column 2: “Experiences with value-adding (Demand side)”, Column 3: “Perceived challenges (Supply side)”, Column 4: “Expectations (Demand side)”, Column 5: “Key resources needed (Supply side)”, and Column 6: “Attaining a fulfilling experience (Demand side)”. Below these headings, the diagram is arranged into a grid-like structure composed of rectangular boxes, some with solid outlines and others with dashed outlines, that display the progression from supply-side practices to demand-side fulfillment through intermediate stages. Under the “Value-adding practices (Supply side)” column, three vertically stacked solid rectangular boxes are presented. The first box is labeled “Service-oriented” followed by a list of “D O I T asterisk: Knowledge”, “Decision”, “Relative advantage”, “Compatibility”, and “Observability”. Beneath this, the second box reads “Action-oriented” and contains the “D O I T asterisk: Knowledge”, “Persuasion”, “Decision”, “Implementation”, “Relative advantage”, “Compatibility”, and “Observability”. Beneath this, the third box reads “Accommodating” and contains “D O I T asterisk: Knowledge”, “Relative advantage”, “Compatibility”, “Trialability”, and “Observability”. Under the “Experiences with value-adding (Demand side)” column, four vertically aligned boxes are present. The first box is labeled “Extending the experience” and contains “D O I T asterisk: Knowledge”, “Persuasion”, “Decision”, “Implementation”, “Relative advantage”, and “Compatibility”. The second box is dashed and contains the text “Perceived unfulfillment double asterisk” followed by “D O I T asterisk: Complexity”. The third box reads “Perceived fulfillment” and contains “D O I T asterisk: Knowledge”, “Persuasion”, “Implementation”, “Confirmation”, “Relative advantage”, and “Compatibility”. The fourth box is labeled “Unpredicted allies” and contains “D O I T asterisk: Trialability”. Under the “Perceived challenges (Supply side)” column, four vertically aligned dashed boxes are present. The first dashed box is labeled “Outward woes” and contains “D O I T asterisk: Persuasion”, and “Complexity”. The second dashed box below it is labeled “Distribution woes” and contains “D O I T asterisk: Persuasion”, and “Complexity”. The third dashed box reads “Bureaucratic woes” and contains “D O I T asterisk: Persuasion”, and “Complexity”. The fourth dashed box is labeled “Inwardly caused woes” and contains “D O I T asterisk: Persuasion”, and “Complexity”. Under the “Expectations (Demand side)” column, three vertically aligned boxes are present. The first box is labeled “Operational priority” and contains “D O I T asterisk: Knowledge”, “Persuasion”, “Decision”, “Implementation”, “Confirmation”, “Relative advantage”, “Compatibility”, and “Trialability”. Beneath this, the second box reads “Value recognition” and contains “D O I T asterisk: Knowledge”, “Persuasion”, “Decision”, “Implementation”, and “Relative advantage”. Beneath this, the third box reads “Reaching out” and contains “D O I T asterisk: Decision”, “Implementation”, “Confirmation”, “Trialability”, and “Observability”. Under the “Key resources needed (Supply side)” column, three vertically aligned boxes are present. The first box is labeled “Internal commitment” and contains “D O I T asterisk: Knowledge”, “Persuasion”, “Implementation”, “Confirmation”, and “Compatibility”. The second box below it reads “External enlightenment” and contains “D O I T asterisk: Knowledge”, “Persuasion”, “Confirmation”, “Compatibility”, and “Observability”. The third box reads “Self-improvement” and contains “D O I T asterisk: Knowledge”, “Persuasion”, “Confirmation”, and “Compatibility”. Under the “Attaining a fulfilling experience (Demand side)” column, four vertically aligned boxes are present. The first box is labeled “Supply-demand harmony” and contains “D O I T asterisk: Knowledge”, “Persuasion”, and “Confirmation”. The second box below it reads “Proactive development” and contains “D O I T asterisk: Knowledge”, “Persuasion”, “Confirmation”, “Relative advantage”, “Compatibility”, “Trialability”, and “Observability”. The third box reads “All-out engagement” and contains “D O I T asterisk: Knowledge”, “Persuasion”, “Decision”, “Implementation”, “Confirmation”, “Compatibility”, and “Trialability”. The fourth box at the bottom is a dashed box labeled “External reliance” and contains “D O I T asterisk: Persuasion”, “Confirmation”, and “Complexity”. From this table two arrows arise from the right and left sides of the table and point backward to “Renewable energy industry”.Renewable energy value-adding framework: The supply and demand perspectives. * Denotes potential linkages between the emerging dimension and the diffusion of innovation theory (DOIT), including the five characteristics of innovation processes. ** Denotes a significant gap between supply-demand. Source: Authors' own work. The following sources were consulted: Franceschinis et al. (2017), Ozaki (2011), Rogers (2003), Silk et al. (2014)