The flowchart illustrates the relationship between business sustainability strategy and sustainability data creation. Regulatory environment and Market demand connect to Business sustainability drivers, while Supply chain capabilities and Internal capabilities connect to Business sustainability capabilities. Both feed into Business sustainability strategy at the centre. The strategy leads to Product sustainability requirements and Operational sustainability requirements. Product sustainability requirements connect to Static product sustainability data creation and Dynamic product sustainability data creation, which together produce Product sustainability data. Operational sustainability requirements connect to Static operational sustainability data creation and Dynamic operational sustainability data creation, which together produce Operational sustainability data. A surrounding feedback loop labelled Quantified Feedback connects Product sustainability data and Operational sustainability data back to Business sustainability strategy.Connection between sustainability drivers, supply chain capabilities and sustainability data in strategy execution, highlighting the role of the focal company as a supply chain data hub
Source: Authors’ original