Figure 2.
The conceptual framework diagram contains five labelled oval nodes connected by directional arrows with hypothesis labels. The nodes are Drama induced tourism experiences, Negative disconfirmation, Likability of the drama, Overall satisfaction, and Behavioral intentions. Arrow H 1 positive connects Drama induced tourism experiences to Overall satisfaction. Arrow H 2 negative connects Negative disconfirmation to Overall satisfaction. Arrow H 3 positive connects Overall satisfaction to Behavioral intentions. Labels H 4 and H 5 appear with Overall satisfaction. Arrow H 6 positive connects Drama induced tourism experiences to Behavioral intentions. Arrow H 7 negative connects Negative disconfirmation to Behavioral intentions. Arrow H 8 positive indicates that Likability of the drama moderates the relationship between Drama induced tourism experiences and Overall satisfaction. Arrow H 9 a negative indicates that Likability of the drama moderates the relationship between Negative disconfirmation and Overall satisfaction. Arrow H 9 b negative indicates that Likability of the drama moderates the relationship between Overall satisfaction and Behavioral intentions.Conceptual model