Figure 1.
The flowchart presents a social marketing theory-based approach process adapted from Manikam and Russell Bennett, 2016. The upper sequence progresses from information search to evaluation of theories, theory selection, and theory based design using connected rectangular boxes and directional arrows. Beneath the main process, social practice theory by Shove, Watson, and Pantzar, 2012 is referenced to describe observed gaps between social marketing theory and practical theory application. On the left side, a box labelled competencies identifies insufficient knowledge regarding the existence of theories. Below this section, a contribution to bridge the gap is proposed through an explicit table of widely applicable theories for social impact campaigns. On the right side, a box labelled materials highlights the lack of instrumental tools needed to apply theories. A second contribution proposes practitioner-designed templates and guidelines for integrating theory into social impact campaigns. Dashed arrows connect the main process to the identified gaps and proposed solutions.KIT framework for theory-based interventions: extended social marketing theory-based framework, based on integration with social practice theory
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