Figure 2
Extended framework showing third actor macro e micro roles played to support a sudden beginning of a new business relationship in a turbulent business network.The extended framework illustrates recursive and overlapping third actor macro-roles in turbulent business networks during the transition from State 0, from unknown, to State 1, to business partners. On the left, preconditions are listed as turbulent business network features, including unpredictable entries or exits of business actors, uncertainty, increased importance of individuals, and willingness to seize business opportunities quickly. Above the centre, a Key Perceptions panel includes sense of uncertainty, urgency, vulnerability, affective influence, and memory of previous crises. The central process area contains overlapping dashed regions labelled Expectation Setting, Behind the Scenes Operator, Deal Maker, and Trust Transfer. These macro-roles include functions such as Advocate Seller slash Buyer, Power Equaliser, Evaluation Assistant, Opportunity Seeker, Awareness Builder, Matchmaker, Need Booster, Access Provider, Accelerator, Commitment Creator, Provider of Concrete Evidence, Risk Initiation Avoider, and Personal Bonds Sharer. A key at the lower left explains colour coding for previously detected roles, adapted roles, and newly observed roles in turbulent business networks, while notes at the bottom describe factors favouring transition into business partnerships, including readiness for third actor stimuli, prosocial behaviours, local community embeddedness, and overlap between social and business networks.

Third-actor roles in supporting BSRI in turbulent business networks

Source: Authors’ own work

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