Figure 1.
A conceptual model links ethical climate and sustainability training effectiveness to green shared vision, scepticism toward green claims, supplier monitoring rigour, and greenwashing risk.The model presents ethical climate and sustainability training effectiveness as central constructs. Ethical climate is connected to caring climate, law and code climate, rules climate, instrumental climate, and independence climate. Sustainability training effectiveness is connected to reaction level, learning level, and behaviour level. Arrows link ethical climate and sustainability training effectiveness to green shared vision and scepticism toward green claims. Green shared vision and scepticism toward green claims connect to greenwashing risk. Sustainability training effectiveness also links to supplier monitoring rigour, which connects to greenwashing risk.

Conceptual model

Source: Authors’ own creation

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