Figure 3.
The visual contains three heatmaps labelled reposts, comments, and likes. Rows list Topic 1 to Topic 8 and columns list Government, Media, N C O, Corporation, Think Tank, and Public. A colour scale ranges from 0.1 to 300. In reposts, Topic 3 shows high values for Corporation, Topic 4 shows high values for N C O and Public, and Topic 6 shows a very low value for Corporation near 0.1. In comments, Topic 4 shows high values for N C O, Topic 3 shows higher values for Corporation, and Topic 8 shows a very low value for Think Tank near 0.1. In likes, Topic 4 shows the highest value for N C O near 300, Topic 2 and Topic 3 show high values for Media and Corporation, and Topic 8 shows a very low value for Think Tank near 0.1.Heatmap of average engagement levels across communication actors and topic attributes
Source: Authors’ own work