Figure 1
The four latent variables are each represented by a circular node labeled “Information Support,” “Cust Rat and Rev Quality,” “Emotional Support,” and “Soc. Media Online Purch Beh.” “Information Support” is positioned at the top left. From “Information Support,” three arrows extend leftward to three rectangles arranged vertically and labeled, from top to bottom, “I S 1,” “I S 2,” and “I S 3.” “Emotional Support” is positioned at the bottom left. From “Emotional Support,” three arrows extend leftward to three rectangles arranged vertically and labeled, from top to bottom, “E S 1,” “E S 2,” and “E S 3.” “Cust Rat and Rev Quality” is positioned at the top center. From this node, nine arrows extend upward and point to nine rectangles arranged horizontally from left to right, labeled “C R R Q 1,” “C R R Q 2,” “C R R Q 3,” “C R R Q 4,” “C R R Q 5,” “C R R Q 6,” “C R R Q 7,” “C R R Q 8,” and “C R R Q 9.” “Soc. Media Online Purch Beh” is positioned at the bottom right. From this node, five arrows extend rightward and point to five rectangles arranged vertically from top to bottom, labeled “C P B 1,” “C P B 2,” “C P B 3,” “C P B 4,” and “C P B 5.” From the latent variables “Information Support” and “Emotional Support,” each arrow extends and points toward “Cust Rat and Rev Quality.” Additionally, an arrow extends from “Cust Rat and Rev Quality” and points to “Soc. Media Online .”Theoretical framework used in the current study. Source(s): Authors’ own work