Figure 1.
A framework shows marketing channels feeding into client relationship construct, which leads to C E B M adoption outcome.The framework presents five inputs on the left: One-to-One Marketing, Social Media, Web Advertisements, E-Learning, and Email. Each input connects with arrows to a central box labelled Client Relationship Construct. A single arrow extends from this central construct to a box on the right labelled C E B M Adoption Outcome.

Client relationship framework for CEBM adoption

Source: Authors’ own work

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