Figure 1
A conceptual framework shows how smart service technologies influence trust and well-being through transparency, governance, and contextual moderators.The framework is organised into antecedents, mechanisms, outcomes, and moderators. Under antecedents, a box titled Role delegation via S S T lists operational tasks, cognitive tasks, emotional tasks, and stewardship tasks. A dashed arrow leads to mechanisms. The central mechanism is Assistive transparency and concierge, described as Human Connector, Trust Anchor. A downward arrow links this mechanism to Behavioural Governance. Another dashed arrow points to outcomes. The outcomes box is titled Trust Well-being and lists perceived competence, autonomy, and security. Across the top, moderators labelled Location, Urban Rural, Social Cohesion, and Tech Maturity are connected by a dashed boundary line, with a dashed arrow from Social Cohesion to the mechanisms section. At the bottom, a box titled Human First, P S R Logic states, emphasising well-being, trust and governance over efficiency optimisation.

Conceptual model of phygital governance and well-being [1]

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