Figure 4
The model has four sections: antecedents, mediators, consequences, and moderators. Antecedents include consumer characteristics, consumer risk, consumer privacy concern, consumer trust, consumer control over data and technology, and consumer vulnerability. An arrow points from antecedents to mediators. Mediators include technology characteristics and consumer characteristics. Technology characteristics include usefulness of technology, such as A I and social media. Consumer characteristics include interaction with technology, engagement with technology, perception of risk of technology, and perceived control over personal information. An arrow points from mediators to consequences. Consequences include consumer intentions, consumer willingness, and behavioural outcomes. Moderators include demographics, trust in data handling, and policy of organisations on data handling. An upward arrow points from moderators to the mediator section.Conceptual Map of existing research
Source: Authors’ own work