Figure 1.
A table shows a video sequence with time stamps, screenshots, descriptions, narration, other on-screen items and sound details for one of the "Our super meat" advertisements.The table presents a storyboard with columns, name, duration time, screenshot, picture, narration English, text other images English, and sounds music. The sequence runs from 00.00 to 00.18 under a total duration of 00.20. Each row includes a small image, a description of the scene, such as food on a table, landscape with animals, laboratory activity, transport, and plated meals, along with corresponding narration text and calm instrumental music noted in each row.

Spreadsheet for multimodal data analysis with collected data

Source: Authors’ own work

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