Figure 1.
A concept map depicts the central theme Themes with four connected sub themes, Immersive Narrative Construction, Adaptive Audience Tailoring, Embodied and Performative Storytelling, and Culturally Anchored Symbolism.The concept map presents the central theme labelled Themes at its core, connected by lines to four sub-themes. The sub-themes include Immersive Narrative Construction positioned at the top right, Adaptive Audience Tailoring at the top left, Embodied and Performative Storytelling at the bottom left, and Culturally Anchored Symbolism at the bottom right. Each sub theme is enclosed in an oval shape, with green outlines emphasising their connection to the central theme. The layout demonstrates the relationships among these concepts in an organised manner.

Themes in destination storytelling

Source: Authors Construction

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