Figure 1
The figure starts with a rectangle at the top center labeled “Triple Bottom Line (People - Planet - Profit)”. A downward arrow points from this rectangle to a horizontal curly bracket enclosing three ovals arranged in a horizontal series at the center. From left to right, the ovals are labeled as follows: “Environmental and Animal Welfare”, “Local S M Es’ Social Roles”, and “Business Model”. A text box is positioned on the left side of the downward arrow and is labeled “Willingness to Pay”. A rightward arrow points from the rectangle to the arrow. Similarly, a rectangle is also positioned on the right side of the downward arrow and is labeled “Family Legacy”. A leftward arrow points from the rectangle to the arrow. A horizontal curly bracket points from the three central ovals to another oval positioned at the bottom center, labeled “Consumer Purchase Intention”.Research structure and relationships between theories. Source: Author’s own work