Figure 1
A conceptual model shows consumption reduction factors influencing intention to reduce consumption.The conceptual model shows factors influencing the intention to reduce consumption, labelled R E D. The left side is divided into four sections titled Food, Housing, Mobility, and Fashion. Under Food, Food Purchases and Waste Reduction, labelled F, connects to the Intention to Reduce Consumption construct on the right. Under Housing, four variables connect to the same outcome, including Co-housing, labelled M, New Furniture Purchases Reduction, labelled M C, Utility Consumption Reduction, labelled M E D, and Extending the Lifespan of Equipment, labelled S. Under Mobility, Transport Restrictions, labelled T, and Travel Restrictions, labelled P, are connected to the central outcome. Under Fashion, New Clothing Purchases Reduction, labelled O, also points towards the Intention to Reduce Consumption variable. All variables are enclosed in oval shapes and connected by directional arrows converging on the single outcome construct.

Research model

Source: Own elaboration

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