The advertisement shows a close view of a clenched hand emerging from the background while holding a rectangular card with the text Karlhander behova ocksa Maniol. Below, Swedish text explains that frequent washing, dirt, and heavy work damage hands and that Maniol restores softness, smoothness, and strength. A tube of Maniol hand cream appears near the lower area with the brand name Gahns. The message emphasizes daily use for protection and comfort for working hands.