Figure 1.
The conceptual framework presents a flow diagram linking D M O-generated content, tourist-generated content, and destination sources credibility to perceived risk, cognitive image, and affective image. D M O-generated content and tourist-generated content sit under the systematic route. Destination sources credibility sits under the heuristic route. The three source factors point towards perceived risk. They also point towards cognitive image and affective image through labelled links H one a, H two a, H three a, H one b, H two b, and H three b. Perceived risk points towards cognitive image with H four a, H five a, and H six a, and towards affective image with H four b, H five b, and H six b.Research model
Source: Authors’ own work