Figure 6.
Two environmental messages compare negative fatalism and positive fatalism using landscape imagery and sustainability statements.The paired environmental communication panels compare Negative Fatalism and Positive Fatalism using identical landscape imagery showing a partially healthy and partially degraded tree positioned between natural scenery and urban development. The left panel presents a negative fatalism message stating that climate and society cannot be stopped from changing and that environmental and social catastrophes are inevitable despite preventative actions. The right panel presents a positive fatalism message stating that environmental damage remains controllable and that preservation actions can still save the planet. Both panels include explanatory paragraphs discussing carbon emissions, deforestation, air pollution, and animal cruelty, alongside a Go Green sustainability logo.

Stimuli materials – pre-test

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