Figure 7.
The packaged food products are arranged in 2 rows with 6 labelled conditions displaying sustainability certification messages across multiple grocery products, including milk, beef, chocolate, and packaged fish. Conditions 1 to 3 present environmental sustainability certifications related to carbon-neutral packaging, carbon-neutral ingredients, and carbon-neutral logistics. Conditions 4 to 6 present social sustainability certifications related to fully ethical packaging, fully ethical ingredients, and fully ethical logistics. Each condition includes explanatory text describing supplier practices involving reduced waste, reduced carbon emissions, or high standards of health, safety, well-being, and fairness for workers. The product arrangement remains consistent while the sustainability initiative statements differ between conditions.Stimuli materials – Study 3