Figure 3
The scatter plot presents a 2 dimensional analysis with Dimension 1 on the horizontal axis accounting for 97.1 percent of the variance, and Dimension 2 on the vertical axis accounting for 2.4 percent. Individual points represent assigned topics such as Media appeal, Customer support, and Service provision. Square markers indicate ratings associated with these topics and display their values on a scale. Both axes range from negative 2 to 2. The plotted topics are distributed across different quadrants with visible spacing between topic positions and rating positions, enabling comparison of performance ratings across the 2 dimensions.Correspondence analysis
Source: Authors’ own work