Figure 4
The image presents a diagram titled Integrated Serviscape Model of Authenticity in A I-powered Service Apps. It features four main segments: Physical stimuli, Symbolic stimuli, Social stimuli, and Natural stimuli, each containing specific elements represented in oval shapes. Arrows indicate relationships between the elements, showing influences and communication pathways. Dashed lines mark elements outside the primary focus, while solid lines highlight core areas under examination. Each section includes annotations that describe various aspects, such as media appeal, customer support, and monetisation strategy.The integrated servicescape model of authenticity in AI-powered service apps
Source: Authors’ own work