Figure 3.
The line chart presents trust values against reciprocity with categories no and yes. Two series are shown, labelled without social proof and with social proof. For without social proof, trust increases from about 5.21 at no to about 5.62 at yes. For with social proof, trust decreases from about 5.62 at no to about 5.42 at yes. The value for with social proof is higher at no, while the value for without social proof is higher at yes.Reciprocity × social proof interaction on trust in hotel
Source: Developed by authors