Figure 4.
The set contains two line charts comparing visual attention measures T F D and T V D against reciprocity with categories no and yes. Each chart includes two series labelled without social proof and with social proof. In the T F D chart, without social proof increases from about minus 0.33 at no to about 0.03 at yes. With social proof increases from about minus 0.40 at no to about 0.72 at yes. In the T V D chart, without social proof increases from about minus 0.58 at no to about 0.20 at yes. With social proof increases from about minus 0.42 at no to about 0.78 at yes. In both charts, values for with social proof are higher than without social proof at yes, and both series increase from no to yes.Reciprocity × social proof interaction with TFD and TVD
Source: Developed by authors