Figure 1
A diagram of marketing managers' perceptions of AI systems.A circular diagram with four labeled sections inside and a central title. The sections are Emotion-driven Empathy, Explainability of Algorithms, Engagement, and Encryption Issues. The central title reads Manager's Perception of AI Systems.

Marketing managers' perceptions of AI systems. Source: Authors' own work

This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal