Figure 1.
The conceptual model diagram shows two grouped barrier sections on the left, one central outcome box and one final outcome box on the right. The upper left rounded rectangle is labelled Functional Barrier and contains three boxes, Usage Barrier, U B, Value Barrier, V B, and Risk Barrier, R B. The lower left rounded rectangle is labelled Psychological Barrier and contains two boxes, Tradition Barrier, T B, and Image Barrier, I B. Five arrows point from these barrier boxes towards the central box labelled Innovation Resistance, I R. The paths from Usage Barrier, Value Barrier, Risk Barrier, Tradition Barrier and Image Barrier to Innovation Resistance are labelled H 1, H 2, H 3, H 4 and H 5 respectively. A horizontal arrow points from Innovation Resistance to the right-hand box labelled Negative Word-Of-Mouth, N W O M, and this path is labelled H 6. A downward arrow points into Innovation Resistance from above and is labelled H 7.Conceptual framework