Figure 2.
The table titled Respondents' Motives features respondents listed vertically from R1 to Rn and motives arranged horizontally as m1 to mk. Each cell may contain an element represented in the form f R i over z, indicating a specific value for respondent i under a motive category. Several cells remain blank, implying absence of motive data for that respondent. Annotations in the header row define subsets P1 and P2 with formulas that sum total motives for each group. At the bottom of the table, a row labeled Cumulative Weight of Each Motive includes formulas for calculating the weight of each motive across all respondents. The table does not use merged cells but includes mathematical notations to express relationships. Data navigation involves reading both across rows for individual respondents and down columns for cumulative motive analysis.

Illustrations showing the identification of prominent motives

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