Figure 4.
A two-panel bar chart compares B R Q and Sincerity by service stage and gratitude status, with higher end-stage values when gratitude is present.The chart has two panels. Panel A measures B R Q on the y-axis from 1 to 7. The x-axis is Service Experience State, with Beginning and End groups. Each group has bars for Gratitude Absent and Gratitude Present, with error bars. At Beginning, B R Q is 4.57 when Gratitude is Absent and 4.75 when Gratitude is Present, with p equals 0.359. At End, B R Q is 4.14 when Gratitude is Absent and 5.33 when Gratitude is Present, with p equals 0.000. Panel B measures Sincerity on the y-axis from 1 to 7. The x-axis is Service Experience State, with Beginning and End groups. Each group has bars for Gratitude Absent and Gratitude Present, with error bars. At Beginning, Sincerity is 5.13 when Gratitude is Absent and 5.11 when Gratitude is Present, with p equals 0.929. At End, Sincerity is 4.92 when Gratitude is Absent and 5.47 when Gratitude is Present, with p equals 0.004.

Service Experience stage and gratitude interaction (Study 3)

Source: Authors’ own work

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