Figure 5.
The chart has two panels. Panel A measures B R Q on the y-axis from 1 to 7. The x-axis is Gratitude, with Absent and Present groups. Each group has bars for Face-to-Face Channel and Digital Channel, with error bars. When Gratitude is Absent, B R Q is 3.82 for Face-to-Face Channel and 3.86 for Digital Channel, with p equals 0.871. When Gratitude is Present, B R Q is 5.27 for Face-to-Face Channel and 4.32 for Digital Channel, with p equals 0.000. Panel B measures Sincerity on the y-axis from 1 to 7. The x-axis is Gratitude, with Absent and Present groups. Each group has bars for Face-to-Face Channel and Digital Channel, with error bars. When Gratitude is Absent, Sincerity is 4.52 for Face-to-Face Channel and 4.57 for Digital Channel, with p equals 0.825. When Gratitude is Present, Sincerity is 5.40 for Face-to-Face Channel and 4.73 for Digital Channel, with p equals 0.002.Interaction effects of gratitude and interaction channels (Study 4)
Source: Authors’ own work