Figure 4
The bar graph compares the percentage of occasions in which each strategy is the most feasible across three strategic weighting profiles: Green-driven, Cost-driven, and Customer-centric. The x-axis represents the strategic weighting profiles, and the y-axis represents the share of scenarios in percentage. There are four vertical bars for each profile, representing different strategies: 3 P L, Microhub, Lockers, and Click & Collect. The color scheme includes blue for 3 P L, orange for Microhub, green for Lockers, and red for Click & Collect. For the Green-driven profile, Microhub has the highest share at 64 percent, followed by Lockers at 20.4 percent, 3 P L at 9 percent, and Click & Collect at 6.6 percent. For the Cost-driven profile, Lockers have the highest share at 57.8 percent, followed by Microhub at 25 percent, Click & Collect at 17.2 percent, and 3 P L at 0 percent. All values are approximated. Relative feasibility distribution of return strategies across distinct strategic weighting profiles. Source: Authors' own work