Figure 1.
The model combines 3 theory areas around Attitude. The Task-Technology Fit theory section contains Task characteristics and Technology characteristics, which both point to Task-Technology Fit. Task-Technology Fit points to Attitude. The Technology Acceptance Model section contains Perceived ease of use and Perceived usefulness. Perceived ease of use points to Perceived usefulness and Attitude. Perceived usefulness also points to Attitude. The Innovation Diffusion Theory section contains Relative advantage, Compatibility, and Complexity. All 3 point to Attitude. Attitude points to Self-confident efficacy and Intentions to use. Self-confident efficacy also points to Intentions to use. A note below the model reads, Hypothesized moderating two types of A I hyphen T P A, for example, generative A I versus G U I, H 15 a to l.Proposed conceptual model