Figure 4
A keyword co-occurrence network showing relationships among business-to-business relationships, governance, supply chains, trust, and opportunism.The keyword co-occurrence network shows interconnected research themes within business-to-business relationship studies. Nodes represent keywords and connecting lines represent relationships among them. Prominent keywords include B 2 B Relationship, Trust, Opportunism, Contracts, Performance, Governance, Innovation, Supply Chain, Knowledge, Alliance, Control, and Risk. Several thematic clusters are visible, linking topics such as Relationship Marketing, Commitment, Satisfaction, and Conflict; Opportunism, Contracts, Relational Governance, and Dependence; Governance, Collaboration, Networks, Innovation, and Knowledge; and Supply Chain, Risk Management, Disruption, Resilience, and Technology. B 2 B Relationship appears as the most central node, connecting multiple clusters across the network. The dense pattern of links indicates extensive interconnections among governance, performance, risk, innovation, and relationship management concepts within the literature.

Co-occurrence of the top 50 keywords from 1984 to 2025

Note(s): Node size represents the frequency of keyword occurrences and colors depict distinct clusters of related concepts

Source: VOSviewer

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