Figure 1
The conceptual model is divided into Source Credibility Model and Goal-Framing Theory sections. Source Credibility Model includes expertise, attractiveness, and trustworthiness. Expertise points to gain goal motivation with 0.19 and to hedonic goal motivation with 0.19. Attractiveness points to gain goal motivation with 0.17 and to hedonic goal motivation with 0.19. Trustworthiness points to normative goal motivation with 0.27. Gain goal motivation points to engagement with the S V I with 0.07 and is marked non-significant. Hedonic goal motivation points to engagement with the S V I with 0.15. Normative goal motivation points to engagement with the S V I with 0.18. The diagram also displays R squared values of 0.10 for gain goal motivation, 0.11 for hedonic goal motivation, 0.07 for normative goal motivation, and 0.61 for engagement with the S V I.Results of the hypothesized model
Source: Authors’ own work