Figure 1
A conceptual model shows the moderating effects of deepfake news sources on the relationship between priming and belief in deepfakes/deepfake sharing intention.The conceptual model consists of four rectangular boxes connected by solid arrows. At the top left, a rectangular box is labeled “Sources (news website versus social media)”. At the center left, a rectangular box is labeled “Priming (versus no priming)”. On the right side, two rectangular boxes are vertically stacked: the top box is labeled “Belief in deepfakes”, and the bottom box is labeled “Deepfakes sharing intention”. A solid diagonal arrow begins from the “Priming (versus no priming)” box and points upward to the “Belief in deepfakes” box. A solid diagonal arrow begins from the “Sources (news website versus social media)” box and points downward to the diagonal arrow that connects “Priming (versus no priming)” and “Belief in deepfakes”. A solid diagonal arrow begins from the “Priming (versus no priming)” box and points downward to the “Deepfakes sharing intention” box. Finally, a solid diagonal arrow begins from the “Sources (news website versus social media)” box and points downward to the diagonal arrow that connects “Priming (versus no priming)” and “Deepfakes sharing intention”.

Conceptual framework. Source: Authors’ own work

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