Figure 4
The line graph presents the interaction effect between AI adoption and AI technology familiarity on digital knowledge capability. The horizontal axis represents AI adoption with values from minus 1.10 to plus 1.10. The vertical axis represents digital knowledge capability with values from minus 0.9 to 1.1. Three upward sloping lines represent A I technology familiarity at minus 1 standard deviation, mean, and plus 1 standard deviation. The line for minus 1 standard deviation increases from approximately minus 0.88 to minus 0.40 as AI adoption increases. The line for mean increases from approximately minus 0.34 to 0.35. The line for plus 1 standard deviation increases from approximately 0.20 to 1.10. All three lines indicate that digital knowledge capability increases with increasing AI adoption. The line for plus 1 standard deviation remains highest throughout the graph. The line for mean remains in the middle. The line for minus 1 standard deviation remains lowest throughout the graph. The legend includes AI technology familiarity at minus 1 standard deviation, AI technology familiarity at mean, and AI technology familiarity at plus 1 standard deviation.AI adoption * AI technology familiarity (slope analysis)
Source: Designed by authors using Smart PLS