Figure 2
The horizontal axis lists Study 1, Study 2, and Study 3. The vertical axis represents advocacy intentions from 1 to 7. Each study has 2 bars, brand non-anthropomorphism and brand anthropomorphism. In Study 1, brand non-anthropomorphism is 1.93 and brand anthropomorphism is 2.27. In Study 2, brand non-anthropomorphism is 1.89 and brand anthropomorphism is 2.27. In Study 3, brand non-anthropomorphism is 2.05 and brand anthropomorphism is 2.60.Role of brand anthropomorphism on advocacy intentions
Source: Authors’ own work