Figure 4
A line graph depicts the relationship between social media content and tourism expectations, differentiated by cultural intelligence levels. The horizontal axis represents social media content on a scale from 1 to 2, and the vertical axis represents tourism expectations on a scale from 3.5 to 5. Two lines are shown: one for high cultural intelligence, represented by a dashed line, and one for low cultural intelligence, represented by a solid line. The dashed line for high cultural intelligence shows a slight upward trend, indicating a modest increase in tourism expectations as social media content increases. The solid line for low cultural intelligence shows a steeper upward trend, indicating a more significant increase in tourism expectations as social media content increases.Simple slope diagram of tourists' cultural intelligence. Source: Authors’ own work