Figure 7
The diagram illustrates the symbolic-embodied interaction model. It shows the flow from tourism expectation to tourism experience, influenced by cultural intelligence and social media content. Key components include embodied simulated reaction, multi-sensory interaction, expectation verification and modification, and tourists' behavioral willingness. The model highlights the interaction between these elements, leading to positive emotions and behaviors such as sharing, revisiting, and premium payment.Symbolic-embodied interaction model. Source: Authors' own work