The conceptual framework illustrates how internal and external factors influence incremental innovation in family-owned small and medium enterprises. The process begins with the type of innovation defined as incremental and low intensity. Contributing factors include customer involvement, senior management support, project leader characteristics such as vision and dual roles, and ownership elements such as high vision, networking, control, and market knowledge. These interact with supplier involvement, team composition, organisation, and group processes to shape product concept effectiveness, ensuring fit with market needs and firm competencies. Product concept effectiveness subsequently influences process performance, reflected in lead time and productivity, and financial performance, reflected in profit, revenues, and market share. The framework positions these relationships within a large, growing, low-competition market to demonstrate how combined internal and external dynamics drive sustainable product development in family-owned enterprises.Factors affecting sustainable product development process in family owned SME
Note(s): *Thickened lines indicate strong relationship
Source: Authors’ own work
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