Figure 2
The flowchart begins with literature review and entering the field. It then proceeds to a series of steps within a shaded box: sampling, data collection, open coding, constant comparison, and memoing. If no theoretical saturation is achieved, the process loops back to sampling. If theoretical saturation is achieved, the process moves to axial and selective coding. This is followed by diagramming and finally theoretical validation and generation.Grounded theory approach adopted for this study. Source. Rodon and Pastor (2007)