Figure 1.
The conceptual diagram contains 5 oval labels. Environmentalism, Fair-trade Attitude, and Consumption Ethics appear on the left. Materialism appears above the centre. Ethical Consumption Behaviour appears on the right. Three arrows point from the left labels to Ethical Consumption Behaviour. They are labelled H 1 a, H 1 b, and H 1 c. Three arrows point from Materialism to these paths. They are labelled H 2, H 3, and H 4.Conceptual framework
Source: Authors’ own work