Figure 6.
A line graph compares ethical consumption behavior across consumption ethics levels for 3 materialism groups.The line graph is titled Interaction Between Consumption Ethics and Materialism on Ethical Consumption Behaviour. The horizontal axis represents Consumption Ethics and ranges from 5 to 20. The vertical axis represents Predicted Ethical Consumption Behaviour, E C B, and ranges from 0.0 to 4.0. Three lines represent High Materialism, plus 1 S D; Mean Materialism; and Low Materialism, minus 1 S D. The values increase across all 3 groups from 5 to 20 consumption ethics. High Materialism has the highest values, Mean Materialism has middle values, and Low Materialism has the lowest values.

Simple slope CE Ă— MAT

Source: Authors’ own work

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