Figure 1
A conceptual framework diagram illustrating how an individual manager can initiate and support demand-side business model innovation. The diagram is divided into three main sections. At the top, there are two triangles labeled DOT and COM. The DOT triangle includes the elements Observing, Doing, and Thinking, with arrows indicating a cyclical relationship between them. The COM triangle includes the elements Offering, Customer, and Market, also with arrows indicating a cyclical relationship. In the center, there is a figure labeled Manager, which connects the DOT and COM triangles. Below these sections, there is a series of interconnected triangles labeled Company, which are under a curved banner labeled BUSINESS MODEL INNOVATION.Conceptual framework of how an individual manager can initiate and support demand-side BMI