Figure 1
The flowchart depicts the proposed model for a study examining the relationships between various factors affecting customer loyalty. It includes boxes representing 'Service Quality', 'Service Efficiency', 'Customer Satisfaction', and 'Customer Loyalty'. Arrows indicate the direction of influence between these factors, with labels such as H1, H2, H3, etc., representing specific hypotheses. 'Service Quality' influences 'Service Efficiency' and 'Customer Loyalty' directly, and indirectly through 'Customer Satisfaction'. 'Service Efficiency' also impacts 'Customer Satisfaction' and 'Customer Loyalty'. Additionally, 'Customer Age' and 'Length of Relationship' are shown to influence the relationship between 'Customer Satisfaction' and 'Customer Loyalty'. The flowchart uses dashed lines to represent hypothesized relationships.Proposed model for this study