Figure 4
A scatter plot titled 'Importance-performance map' displays the relationship between importance and performance for customer loyalty. The horizontal axis represents 'Importance (Total effects)' ranging from 0.35 to 0.8, and the vertical axis represents 'Performance' ranging from 0 to 100. There are three data points: one orange point at approximately (0.35, 85), one green point at approximately (0.6, 85), and one red point at approximately (0.75, 85). The data points are labeled as 1SQ, 2SE, and 3CS respectively.Importance-performance map for customer loyalty