Figure 2.
The charts include Panel A to Panel G. Panel A reads Study 1 a: Location Effect on Purchase Intention. The y-axis reads Purchase Intention and ranges from 1 to 7. The x-axis reads Location of the Sustainability Initiative. Domestic is 4.41 and Foreign is 3.56. Panel B reads Study 1 a: Location Effect on Positive Word-of-Mouth. The y-axis reads Positive Word-of-Mouth and ranges from 1 to 7. The x-axis reads Location of the Sustainability Initiative. Domestic is 5.28 and Foreign is 4.5. Panel C reads Study 1 b: Location Effect on Willingness to Share Ideas. The y-axis reads Likelihood of Sharing Ideas and ranges from 0 per cent to 60 per cent. The x-axis reads Location of the Sustainability Initiative. Domestic is 58 per cent and Foreign is 35 per cent. Panel D reads Study 2 a: Interactive Results on Purchase Intention. The y-axis reads Purchase Intention and ranges from 1 to 7. The x-axis reads Existing Sustainability Performance. For Poor, Domestic is 3.18 and Foreign is 2.39. For Good, Domestic is 4.5 and Foreign is 4.39. Panel E reads Study 2 a: Interactive Results on Positive Word-of-Mouth. The y-axis reads Positive Word-of-Mouth and ranges from 1 to 7. The x-axis reads Existing Sustainability Performance. For Poor, Domestic is 3.65 and Foreign is 2.83. For Good, Domestic is 5.05 and Foreign is 4.94. Panel F reads Study 2 b: Interactive Results on Purchase Intention. The y-axis reads Purchase Intention and ranges from 1 to 7. The x-axis reads Existing Sustainability Performance. For Poor, Domestic is 3.42 and Foreign is 2.51. For Good, Domestic is 4.88 and Foreign is 4.68. Panel G reads Study 2 b: Interactive Results on Positive Word-of-Mouth. The y-axis reads Positive Word-of-Mouth and ranges from 1 to 7. The x-axis reads Existing Sustainability Performance. For Poor, Domestic is 3.07 and Foreign is 2.14. For Good, Domestic is 4.8 and Foreign is 4.53.Results of studies 1A, 1B, 2A and 2B