Figure 3.
The plots include Panel A to Panel D. Panel A reads Study 3 a: Interaction Plot for Purchase Intention. J N equals 0.83. The y-axis reads Purchase Intention and ranges from 1 to 7. The x-axis reads Local or Global Identity and ranges from negative 2 to 2. The legend lists Foreign Initiative and Domestic Initiative. The Foreign Initiative line stays close to 4 across the x-axis. The Domestic Initiative line decreases from about 6.1 at negative 2 to about 3.5 at 2. Panel B reads Study 3 a: Interaction Plot for Positive W O M. J N equals 0.69. The y-axis reads Positive W O M and ranges from 1 to 7. The x-axis reads Local or Global Identity and ranges from negative 2 to 2. The legend lists Foreign Initiative and Domestic Initiative. The Foreign Initiative line stays close to 4 across the x-axis. The Domestic Initiative line decreases from about 6.1 at negative 2 to about 3.4 at 2. Panel C reads Study 3 a: Johnson-Neyman Plot for Purchase Intention. J N equals 0.83. The y-axis reads Slope of Foreign Initiative and ranges from negative 4 to 2. The x-axis reads Local or Global Identity and ranges from negative 2 to 2. The plotted slope rises from about negative 2.5 at negative 2 to about 0.7 at 2. The legend lists n s and p less than 0.05. Panel D reads Study 3 a: Johnson-Neyman Plot for Positive W O M. J N equals 0.69. The y-axis reads Slope of Foreign Initiative and ranges from negative 4 to 2. The x-axis reads Local or Global Identity and ranges from negative 2 to 2. The plotted slope rises from about negative 2.4 at negative 2 to about 0.8 at 2. The legend lists n s and p less than 0.05.Results of study 3A