Figure 5.
The illustration displays a series of interconnected hashtags:enzymes, ecofriendly, ecoheros, vegan, ditch th estraw, ditch the plastic, do your bit, ditch the plastic bag, ditch the chemicals mate, environment, work from home, dusting, norwex, say no to plastic glitter, festivals, glamping, be festival ready, boat life, cleaning hacks, caravan life and clean without the chemicals.Instagram caption extending interessement by linking #DitchTheStraw to wider sustainability discourses through multiple environmental hashtags