Figure 12.
The network diagram has 2 boxed sections. The left section has a central Denormalisation node linked by arrows to hashtag Savetheplanet, Materiality Animals, hashtag Stopsucking, hashtag Sustainableliving, hashtag ecofriendly, Enrolment through Tagging, Problematisation, hashtag Plasticfree and Enrolment. Arrow values include 7, 8, 9, 17, 21, 23, 28, 48 and 53. The right section has nodes labelled Normalise reusable products, Composition Image, Composition Bottle, Mobilisation, Normalise no straw use, Materiality Plastic alternative, Materiality Beverage and Materiality Human. It also includes hashtag Saynotoplastic and Composition Text. Arrow values include 13, 15, 16, 17, 20, 21, 23, 24, 26, 34, 38, 41, 42 and 43.Interessement map
Source: Authors’ own work