Figure 1
A diagram of the proposed model illustrating the relationship between retail service quality and shopping satisfaction. The diagram is divided into two main sections: Retail Service Quality and Shopping Satisfaction. Retail Service Quality includes six components: Physical Aspect, Reliability, Personal Interaction, Policy, Accessibility, and Problem Solving. Each component is connected to Shopping Satisfaction by arrows labeled H1 through H6, respectively. The arrows indicate the influence of each component of retail service quality on shopping satisfaction.Proposed model