Figure 1
The conceptual model consists of five ovals and one rectangular box. The ovals are labeled as follows: on the far top left is “Perceived consumer effectiveness”; on the far bottom left is “Green trust”; at the center is “Anticipated guilt”; at the top center is “Moral disengagement”; and on the far right is “Sustainable apparel purchase intention”. Below the right oval, a rectangular box is labeled “Control variables (Gender, income, sustainable apparel awareness)”. The connections between these variables are as follows: a solid diagonal arrow labeled “H 1 (minus)” points from “Perceived consumer effectiveness” to “Anticipated guilt”; a solid diagonal arrow labeled “H 2 (minus)” points from “Green trust” to “Anticipated guilt”; a solid horizontal arrow labeled “H 3 (plus)” points from “Anticipated guilt” to “Sustainable apparel purchase intention”. From the “Moral disengagement” oval, a downward-pointing arrow extends and intersects the path between “Anticipated guilt” and “Sustainable apparel purchase intention”, labeled with “H 5 (minus)”. From the “Control variables (Gender, income, sustainable apparel awareness)” box, a vertical upward-pointing arrow points directly to the bottom edge of “Sustainable apparel purchase intention”.Research model. Source: Author's own work